LOCAL FACE FOR GLOBAL PRODUCTS -
TRUSTED FIELD FORCE SERVICES
Retail Force Finland turns brand potential into retail reality. We are the senior-level field team for FMCG brands that want results — without the cost of building a sales organisation from scratch.
We build bridges.
What Sets Us Apart.
Finnish grocery retail is one of the most concentrated and demanding markets in the world. Three chains control the shelf. Category managers decide what wins and what disappears. Getting a brand from listing to sell-through requires presence, relationships, and expertise — every single week.
Most brands know this. Few solve it efficiently. Building your own sales team means fixed costs, management overhead, and years to build the right retailer relationships. Importing international field force models rarely fits Finland’s unique market structure.
Retail Force Finland was built for exactly this gap. We bring the retailer relationships, the category insight, and the discipline of international corporations — without the corporate overhead. Our management team has worked inside Finland’s leading FMCG organisations and international principals. We know both sides of the table — the brand that needs results and the retailer that demands relevance. That’s what makes us different.
We are the link between brands and retailers. Not a middleman. A bridge built by people who understand both sides deeply.
Our Services.
Field Force
Regular store visits and retailer contacts across the country from South to Lapland. We maintain your brand’s presence, visibility, availability, and sell-through — systematically, week after week. Our reps are the face of your brand in the field.
Sales Promotion
In-store activations, campaign execution, trade fairs, and promotional support that drives trial and conversion at the point of purchase. From seasonal campaigns to new product launches, we make sure your brand gets noticed.
Category/Retailer Insight
We translate Finnish retail dynamics into actionable recommendations. Our network and category experience make us a strategic partner, not just a vendor. We help you understand the market and act on it.
Warehousing
From promotional campaign to a full-time warehousing arrangement, we offer flexible storage solutions tailored to your brand's needs. Whether you require temporary space for a seasonal launch or a permanent base for operations.
Our Core.
Transparent and data-driven.
You don’t have to wonder what’s happening in the field. We report clearly, measure what matters, and give you the visibility that lets you make good decisions fast. Transparency is not a feature — it’s how we operate.
The link between retailers and brands.
This is our core identity. We don’t just execute instructions — we translate between brand strategy and retail reality, and make both sides work better. Our relationships on both sides of the shelf are what set us apart.
Senior level team. Always.
Every visit, every retailer contact, every audit — done by experienced professionals. No juniors learning on your brand’s time and budget. Our five field reps bring years of real FMCG experience to every engagement. When we walk into a store, we know what we’re doing.
Full Finland coverage.
We cover the entire country without the overhead of a large organisation. For you, that means national reach at a fraction of the cost of building and managing your own field sales force. Professional and senior-level team. Cost-efficient by design.
Our Team.
Our leadership team has worked at the highest levels of Finnish and international FMCG. We understand how principals think, how retailers decide, and how to make brands win in this market. That depth of experience shapes everything we do.
Our Field Force Team is a fully operational, senior-level team that represents your brand to retailers and executes on the shelf. Flexible, transparent, and built for results.
CEO
Farid Hamadi
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farid.hamadi(a)retailforce.fi
+358 40 502 6890
Farid is a highly experienced FMCG professional with a strong background in international corporations. He brings extensive expertise in Category Management, Marketing, and business leadership. In his previous role, he served as Managing Director of a company operating in the regulated FMCG sector, where he gained significant experience in leading businesses within complex and highly regulated environments.
Field Director
Mika Lindeqvist
mika.lindeqvist(a)retailforce.fi
+358 40 088 2152
Mika brings a unique perspective to the FMCG industry, having gained extensive experience on both the retail and sales sides of the business. After completing Kesko’s Trainee Program for Shopkeepers, he spent nearly 10 years as a K-Market Shopkeeper. Today, he leads a team of five sales representatives at Retail Force Finland, combining his hands-on retail expertise with strong sales leadership experience.