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LOCAL FACE FOR GLOBAL PRODUCTS
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FIELD FORCE TEAM

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Mika Ruohonen

Mika brings a broader perspective to the team: he held various management and leadership positions within the S-Group, ultimately as a Prisma Store Director. Drawn back to a more operational role in Southwest Finland, Mika brings retail expertise and a strong understanding of our customers’ business.

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Jari Lindell

Jari brings over 25 years of sales experience from the pharma industry, where he worked as a successful and multiple award-winning rep. In 2025, he transitioned into the grocery, Jari brings decades of sales expertise, strong customer relationships and a proven track record of success to the Capital region.

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Lasse Kuoppala

Lasse brings extensive experience to West-Central Finland from both sides of the retail business. His background includes working in both Kesko and S-Group stores, as well as sales rep roles across FMCG. Lasse has received multiple awards as the region’s top sales rep based on customer satisfaction.

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Harri Koikkalainen

Harri is highly experienced sales professional. Since 1995, he has built an career in sales representation, including roles with Georgia-Pacific and Unilever. Harri holds strong regional expertise and well-established customer relationships in Central and Eastern Finland.

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Mervi Ylikoski

Mervi brings over 35 years of experience in sales representation, making her a true industry veteran with an exceptional network across Northern Finland. Throughout her career, she has represented well-known brands including Karto, Nordqvist and Löfbergs. 

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